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Learn About SRG

Sound Credit Union has fostered a unique Credit Union Service Organization, wholly owned and nurtured from its inception - Sound Resources Group

What We Do

Sound Resources Group was born out of a need to build robust internal data warehousing and visualization skills. Recognizing a similar need in the industry, it began by assisting other credit unions that sought help, marking the start of its collaborative journey in 2019. The primary focus of this organization is to help credit unions launch and grow their business intelligence initiatives. By sharing our journey and the valuable lessons we’ve learned along the way, we’ve built a strong foundation for collaborative partnerships. We take pride in our deep understanding of the credit union industry and our ability to develop efficient processes for teams, ensuring our partners benefit from our experience and expertise.

Our Mission Statement

To empower credit unions to take control of their data, build lasting internal capabilities, and turn insights into action without being limited by generic tools or inflexible vendors.

Who We Are

Jason McDougal

Jason McDougal

VP of Data Services

Danielle Kiger

Danielle Kiger

Manager of Business Development and Data Services

Henry Ma

Henry Ma

Senior Data Services and Integrations Engineer

Mitch Lund

Mitch Lund

Data Services and Integrations Engineer

Maxx Ferrian

Maxx Ferrian

Business Intelligence Analyst

Julie Nguyen

Julie Nguyen

Business Intelligence Analyst

Woman at desk doing business

You don’t need another vendor.

You need a partner who’s lived this journey.

Sound Resources Group was born from real-world pressure to make data actually work for a credit union. Inside Sound Credit Union, we faced the same challenge you likely know well like off-the-shelf tools and rigid vendors that couldn’t keep up with the realities of the business.

So we built something better.

What started as an internal push to create a modern data and analytics foundation quickly proved its value, not just in theory, but in day-to-day decision-making, operations, and growth. Before long, other credit unions began asking for the same approach.

Today, we bring that experience to you.

We don’t sell software. We partner with your team to build a durable data foundation, develop internal capability, and help you move forward with clarity and confidence long after we’re gone.

Let's turn your data into direction.