Learn About SRG
What We Do
Sound Resources Group was born out of a need to build robust internal data warehousing and visualization skills. Recognizing a similar need in the industry, it began by assisting other credit unions that sought help, marking the start of its collaborative journey in 2019. The primary focus of this organization is to help credit unions launch and grow their business intelligence initiatives. By sharing our journey and the valuable lessons we’ve learned along the way, we’ve built a strong foundation for collaborative partnerships. We take pride in our deep understanding of the credit union industry and our ability to develop efficient processes for teams, ensuring our partners benefit from our experience and expertise.
Our Mission Statement
To empower credit unions to take control of their data, build lasting internal capabilities, and turn insights into action without being limited by generic tools or inflexible vendors.
Who We Work With
Powering insights for leading credit unions.
Who We Are
Jason McDougal
VP of Data Services
Danielle Kiger
Manager of Business Development and Data Services
Henry Ma
Senior Data Services and Integrations Engineer
Mitch Lund
Data Services and Integrations Engineer
Maxx Ferrian
Business Intelligence Analyst
Julie Nguyen
Business Intelligence Analyst
Lyman Williams
President
Ryan Zilker
Treasurer/Secretary
Don Clark
Director
Altaf Merchant, Ph.D.
Director
Haluk Demirkan, Ph.D.
Director
Nancy Sternitzky
Director

You don’t need another vendor.
You need a partner who’s lived this journey.
Sound Resources Group was born from real-world pressure to make data actually work for a credit union. Inside Sound Credit Union, we faced the same challenge you likely know well like off-the-shelf tools and rigid vendors that couldn’t keep up with the realities of the business.
So we built something better.
What started as an internal push to create a modern data and analytics foundation quickly proved its value, not just in theory, but in day-to-day decision-making, operations, and growth. Before long, other credit unions began asking for the same approach.
Today, we bring that experience to you.
We don’t sell software. We partner with your team to build a durable data foundation, develop internal capability, and help you move forward with clarity and confidence long after we’re gone.
